February 24, 2009
New Variety.com iPhone App & Widget!
I'm excited to let you know that Variety.com has just launched a brand new iPhone app along with a widget on their site (seen at right), both powered by NewsGator. Variety is one of the premier sources of business news covering the entertainment and media space, and its new iPhone app allows readers non-stop access to the most compelling entertainment industry buzz.
The iPhone app was developed using NewsGator's content syndication services and Reed Business' Search Zibb on Demand search engine. Neil Stiles, President and Publisher of the Variety Group explains that their audience "includes some of the world's most powerful professionals and busiest stars, all of whom want information as and when it happens" and that the new Newsgator-powered iPhone app and widget give them "a competitive advantage" that offers their readers "greater choice in a market with an ever increasing number of media outlets."
In addition to the speed of content delivery, the iPhone application and widget both allow users to select only the content they're interested in, whether that's news, reviews, videos, photos, or interactive tools. As Walker Fenton, GM of NewsGator's Media & Consumer Products, explains, "the media landscape is changing, and publishers are looking for creative ways to increase revenues while holding the line on costs. Viral content syndication meets this need head on and, in the case of the Variety Widget and iPhone app, rides the world's relentless interest in movies and entertainment."
How exactly does it work? NewsGator servers drive content quickly and continuously to the iPhone app and widget, and NewsGator's Editor's Desk application provides control and customization directly to the media source, allowing Variety to edit its content feeds on the fly. The content within the app and the widget is generated through Zibb, the business-to-business search engine of Reed Business, one of the premier providers of business information to the world.
Check out the cool new iPhone app and widget today!
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